The Australian Tourism Export Council (ATEC) has unveiled a three-part AI workshop series to empower local tourism operators with digital skills. In partnership with Magpie Travel’s Christian Watts, the program focuses on competitor insights, brand building, and AI-powered marketing. Priced affordably, sessions will help operators boost bookings, streamline operations, and stay competitive in a digital-first world. With this initiative, ATEC positions Australia’s tourism industry at the forefront of AI innovation.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com