The 2026 ASTA River Cruise Expo will be held in Amsterdam from March 11-15, offering travel advisors exclusive ship tours, networking with industry leaders, and firsthand cruise experiences. Bestselling author Elizabeth Gilbert will deliver the keynote address. ASTA is introducing three registration tiers, ranging from $999 to $2,399, with premium perks like early session access and priority booking. ASTA President Zane Kerby calls it a must-attend event for industry professionals.