Arunachal Pradesh launched its new tourism policy and logo, aiming to position the state as a premier travel destination. The policy emphasizes experiential tourism—including adventure, wellness, and tribal tourism—while promoting sustainability and investment. Skill development, land banks, and investor outreach are key strategies. With 300% foreign and 368.91% domestic tourism growth, the state’s rebranding invites travelers to explore India’s untouched frontier through immersive experiences.