AlUla has been crowned the World’s Leading Cultural Tourism Project 2025 at the World Travel Awards, marking its highest global recognition to date. Celebrated for its 200,000-year heritage, iconic Hegra UNESCO site, and immersive cultural programming, AlUla’s win reflects strong international support. With world-class events, sustainable development, and preserved archaeological wonders, AlUla cements its status as a premier global destination for culture, history, and exploration.
