Greece’s tourism sector has reached a tipping point as short-term rentals, led by Airbnb, surpass hotels in bookings and bed occupancy. With over one million beds now offered by rentals—outpacing hotels—this shift reflects growing global demand and traveler preference for flexible, local experiences. Despite upcoming regulations and a climate crisis fee, strong occupancy rates and international bookings highlight the enduring appeal of Greece as a top-tier travel destination.