Seibu Prince Hotels Worldwide is in talks to acquire the Ace Hotel brand following a failed bid by Sortis Holdings. The Tokyo-based chain hopes to revive Ace’s global appeal, which has waned post-pandemic. With stylish properties in major cities, Ace could benefit from Seibu’s Asian presence and operational strength. If finalized, the deal could breathe new life into Ace Hotels, once a trendsetter in boutique hospitality.