Abu Dhabi’s Stopover Initiative saw a 76% surge in visitor arrivals in early 2025, reaching 44,000 travellers. Enhanced by the new Abu Dhabi Pass offering free transfers, SIM cards, transport, and attraction discounts, the programme is driving longer stays and global interest. With goals to attract 130,000 stopovers this year, Abu Dhabi is cementing its status as a premier transit and tourism hub aligned with its Tourism Strategy 2030.