Abu Dhabi’s Stopover Programme, launched by DCT Abu Dhabi and Etihad Airways, recorded a 47% sales jump and 76% rise in visitors in early 2025. With 25,000 bookings and 44,000 visitors, the initiative draws global interest, boosted by the new Abu Dhabi Pass offering travel perks and attraction discounts. The growth supports Abu Dhabi’s 2030 tourism goals of attracting 39.3 million visitors and generating AED 90 billion.