Thailand is redefining tourism with sustainability, premium experiences, and digital innovation. The Tourism Authority of Thailand (TAT) is enhancing global marketing, expanding visa exemptions to 93 countries, and promoting eco-friendly travel under the Bio-Circular-Green (BCG) model. Initiatives like the “Responsible Tourism” campaign and “Lod Lok Loe” drive sustainability, while digital tools like “TAT CONNEX” and “TAGTHAi” enhance visitor experiences. With a focus on high-value travelers and year-round events, Thailand ensures tourism fuels economic growth and responsible travel.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com