Sabre has integrated British Airways’ New Distribution Capability (NDC) content into its travel marketplace, enabling agencies worldwide to seamlessly browse, book, and manage NDC offers alongside traditional options. Agencies can access these offerings via Sabre Red 360, Red Launchpad™, and the Sabre Offer and Order APIs, enhancing workflow efficiency. British Airways’ CCO, Colm Lacy, emphasized the airline’s commitment to a digital-first retail experience, while Sabre’s SVP, Kathy Morgan, highlighted its role in advancing NDC adoption for a modernized travel marketplace.