Brazil is now the second-largest long-haul tourist market for the U.S., surpassing China, Japan, and Germany. In 2024, nearly 1.91 million Brazilians visited, a 17% increase from 2023, and 2025 projections show a further 9.3% rise to 2.08 million visitors. To maintain this momentum, Brand USA is hosting a Sales Mission in Brazil, engaging with operators and travel agents. Senior VP Malcolm Smith emphasized Brazil’s growing importance, reinforcing efforts to sustain strong tourism metrics under new CEO Fred Dixon.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com