Switzerland’s global influence extends well beyond its modest size. Bern serves as the administrative capital and Lausanne as the judicial center. With visa-free access for 93 countries—including the US, Singapore, and Malaysia—tourism surged to 7.04 million visitors in 2024. Renowned for its iconic Alpine landscapes, vibrant cities, and rich cultural heritage, Switzerland also boasts a robust economy with resilient GDP growth and high per capita wealth, cementing its status as a premier travel destination with world-class connectivity.