Los Angeles Tourism has launched the ‘We Love LA’ campaign for the UK and Ireland, inviting visitors to explore LA’s vibrant culture, cuisine, outdoor adventures, and entertainment. Inspired by Randy Newman’s iconic song, the campaign features local ambassadors, including Magic Johnson and muralist Robert Vargas, showcasing LA’s unique charm. With major events like the 2026 FIFA World Cup and 2028 Olympics ahead, and ongoing infrastructure projects, LA Tourism aims to boost inquiries and bookings, celebrating the city’s energy and hospitality.