Tourism Seychelles strengthened its Saudi Arabia presence by exhibiting at the TBO Riyadh Event, engaging with 300+ travel professionals to promote Seychelles as a luxury and sports tourism hub. The event marked Seychelles’ first 2025 market engagement in Saudi Arabia, highlighting the FIFA Beach Soccer World Cup 2025 (May 1-11) at Paradise Arena, Mahé. Representative Ahmed Fathallah emphasized growing air connectivity and collaboration with TBO to attract GCC visitors. Seychelles will further its outreach at TBO Travel Business Shows in Dubai and Qatar in 2025.