Fukui is embracing luxury tourism following the Hokuriku Shinkansen extension, attracting high-end travelers with premium accommodations, fine dining, and government-backed incentives. The Wakasa Bay Premium Resort Area Project aims to develop high-end resorts, while subsidies encourage international arrivals. The Fukui Prefectural Dinosaur Museum has seen record-breaking visitors, driving regional tourism growth. Despite increased interest from investors, accommodation shortages persist, prompting new hotel developments. Fukui is positioning itself as Japan’s next exclusive retreat, blending cultural heritage with luxury experiences.