Minor Hotels is experiencing the White Lotus effect after three Anantara resorts featured in The White Lotus season three. Online traffic to Anantara Lawana Koh Samui, Anantara Bophut Koh Samui, and Anantara Mai Khao Phuket Villas surged 104%, with bookings rising 180%. The show’s premiere boosted interest in Thailand’s luxury travel scene, driving a 40% increase in web traffic across all Minor Hotels’ Thai properties. To capitalize on the trend, Anantara launched the Lotus Awakening Escape package, offering themed experiences at the featured resorts.