Turisme de Barcelona has launched the Barcelona Convention Bureau (BCB) Legacy Program to create lasting value from events and congresses. The initiative fosters collaborations between local stakeholders and associations to drive scientific, technological, and economic growth. BCB Director Christoph Tessmar emphasizes its goal to extend event impacts beyond their duration. A dedicated BCB team is already working on four major congresses this year, including three in the medical field and one in the nutraceutical industry, to benefit Barcelona’s community and industries.
Barcelona launches programme to multiply positive impact

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com