Spain welcomed an estimated 550,000 visitors from the GCC in 2024, marking a 20% rise from 2023 and 60% from 2019. Carlos Ruiz González, Director of Spain’s Tourist Office for GCC, aims to promote year-round travel and diversify destinations beyond Madrid and Barcelona to regions like Andalusia and Green Spain. Spain’s appeal includes football, golf, and shopping, supported by an efficient VAT refund system. Major initiatives include a multi-country workshop in Dubai and expanded collaborations to strengthen ties with GCC travel trade.