In 2025, Thailand, Morocco, Iceland, Peru, Kenya, the UK, the US, France, Scotland, and New Zealand lead the set-jetting trend, attracting travelers eager to explore iconic film and TV locations. From Thailand’s tropical landscapes in The White Lotus to Scotland’s mystical castles from Outlander, these destinations offer immersive cinematic experiences. Governments and tourism boards are embracing film tourism with curated tours, infrastructure investments, and film-site preservation, proving that the magic of cinema extends beyond the screen into real-life adventures.