First Class Holidays is launching First Class Cruise, a new tailor-made cruise brand under the newly formed First Class Travel Group. Specializing in premium long-haul cruises with personalized pre- and post-itineraries, it joins First Class Holidays, African Pride, and Knighton Reeve within the group. Each brand retains its identity while benefiting from shared expertise. CEO Daniel Gathercole says the expansion strengthens their high-end travel offerings. First Class Cruise officially launches in April with a printed brochure and dedicated website.
First Class Holidays Unveils New Structure, Launches Cruise Brand

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com