Saudi Tourism made a major impact at ITB Berlin 2025, showcasing diverse experiences, from wellness retreats to global sports events, reinforcing its vision to welcome 150 million visitors annually by 2030. Led by STA CEO Fahd Hamidaddin, Saudi Land attracted 30,000+ visitors, hosted 760+ business meetings, and secured key travel agreements. Highlights included a Formula 1 showcase, VR experiences, and cultural attractions. With growing air connectivity and record-breaking visitor numbers, Saudi continues its transformation into a premier global tourism destination.