Rapido is launching ‘Pink Rapido’ bikes in Karnataka, exclusively driven by women for women, by the end of this year. The initiative aims to create 25,000 job opportunities for women, focusing on safety and empowerment. Co-founder Pavan Guntupalli highlighted that the project provides employment and ensures a secure and empowering work environment for women, especially those from smaller cities and towns, promoting inclusivity and safety in the workforce.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com