Rio de Janeiro’s hotel occupancy is soaring for Carnival (March 1-4, 2025), reaching 95.51%, a rise from 80.18% in 2024. The highest rates are in Centro (96.83%), Leme/Copacabana (90.85%), and São Conrado (91.70%). Nearby destinations like Teresópolis (93.80%), Búzios (82.80%), and Paraty (79.50%) are also filling up. Carnival drives strong tourism revenue, benefiting bars, restaurants, and malls, while visitors enjoy beaches, samba, and Rio’s vibrant hospitality.