AI is revolutionizing travel in the Middle East, with Saudi Arabia and Qatar leading innovations. Saudi Tourism Authority launched Sara, an AI tour guide, enhancing cultural experiences. Qatar Airways introduced Sama, an AI assistant for personalized itineraries, and Dream Destination, which recommends trips based on emotions. AI’s growing role in the industry promises more tailored, efficient, and convenient travel experiences. These advancements are shaping the future of global tourism.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com