Thailand is enhancing cross-border travel to attract high-spending Laotian visitors in 2025, aligning with the 75th anniversary of Thailand-Laos diplomatic ties. With 1.2 million Laotian tourists expected, officials are focusing on luxury experiences, hospitality upgrades, and seamless travel to boost economic impact. Key initiatives include improving border infrastructure, launching joint tourism campaigns, and promoting eco-tourism and wellness travel. By prioritizing quality over quantity, Thailand aims to maximize revenue and strengthen regional tourism collaboration.