Over 50 million people are expected to join this year’s Brazilian Carnival, with revenue projected to surpass 12 billion reais (US$1.2 billion), making it the most lucrative since 2015. The main festivities run from 28 February to 4 March, though celebrations have already begun and continue until Ash Wednesday. Attendance is up 8% from last year, with 287,000 international visitors expected. With nearly 400 years of history, Carnival remains a vibrant showcase of Brazil’s cultural heritage.