The U.S. is becoming Palma’s fastest-growing source of visitors, with tourism increasing by 17% year-over-year since 2023. Palma, known for its sunny weather, outdoor activities, and rich cultural heritage, is attracting sustainability-minded American travelers. Visit Palma focuses on key U.S. markets like New York, California, and Florida. With increased flight options and a push for off-season travel, Palma is positioned as a year-round destination offering cultural and scenic experiences.