Research by STR, commissioned by ATM, shows robust growth in the GCC’s hospitality sector, with occupancy rates and RevPAR surpassing pre-pandemic levels in 2024. Government initiatives like Saudi Vision 2030 and UAE’s ‘We the UAE 2031’ drive this expansion. Luxury hotels, making up 19% of total rooms, contribute significantly. With over 33,000 rooms under development, Saudi Arabia leads. Industry leaders will discuss trends at ATM 2025, solidifying the region’s luxury tourism appeal.