Madhya Pradesh has been honored as the Best State Tourism Award winner at SATTE 2025, held at Yashobhoomi, IICC, New Delhi. Recognized for its innovative tourism strategies, the state continues to attract travelers with its UNESCO World Heritage Sites, eco-tourism, and adventure experiences. SATTE, South Asia’s premier travel exhibition, celebrates excellence in tourism, and this award highlights Madhya Pradesh’s significant contributions to the industry. The recognition reinforces its status as a top travel destination in India.