Marriott Bonvoy’s 2025 Ticket to Travel report reveals strong growth in travel plans for the UAE and Saudi Arabia, with 84% of respondents planning as many or more holidays in 2025. Key trends include a rise in “Heritage Holidays” and “Bravecations” focused on adventurous activities. Sustainability is a growing concern, with 87% of UAE and 82% of Saudi travelers considering environmental impact. Additionally, 67% are using AI for holiday planning.