The Tourism Authority of Thailand (TAT) promotes Thailand’s tourism at SATTE 2025, showcasing diverse travel experiences to Indian travelers. With 2.1 million Indian visitors in 2024, TAT aims for 2.3 million arrivals in 2025. Initiatives include campaigns targeting millennials, weddings, and luxury travelers. Thailand remains popular for its beaches, cuisine, and cultural experiences. Top destinations include Bangkok, Phuket, and emerging spots like Ko Samui and Chiang Rai.