Fred. Olsen Cruise Lines is upgrading its flagship vessel, Bolette, with the Qtagg EcoPilot system to improve fuel efficiency through automated engine management. This technology optimizes power distribution, effectively reducing carbon emissions during operations. Meanwhile, Virgin Voyages has launched a new Mermaids marketing campaign. Using whimsical imagery, the brand aims to highlight its unique adult-only luxury cruise experience, distinguishing itself from traditional vacation offerings globally.