In 2023, Vermont’s tourism sector achieved a significant milestone, with visitor spending reaching a record $4 billion, as reported by the Vermont Department of Tourism and Marketing (VDTM). This remarkable figure underscores the state’s enduring appeal to travelers and its robust economic health. Visitor spending in 2023 accounted for 9.3% of Vermont’s Gross Domestic Product (GDP), a figure that significantly surpasses the national average of 3.0% for state contributions from tourism.