Series by Marriott has entered South Korea with the opening of Anook Signature Seoul Guro, a 104-room hotel in southwestern Seoul. Located near Guro Digital Complex, the 17-storey property caters to business and leisure travellers with Korean dining, sauna facilities, a fitness centre, meeting spaces and a rooftop lounge. Marriott plans to expand its South Korean presence further, with three additional hotels expected in Seoul, Incheon and Busan by the end of 2026.