European travel demand remained strong during summer 2026 despite rising prices, geopolitical disruptions and the FIFA World Cup, according to RateGain and Sojern data. Flight and hotel bookings increased compared with the previous two summers. August recorded the highest overall booking volume, while July saw a 5% year-on-year increase. Hotel average daily rates rose by 4–6% across Europe, while Spain remained the region’s leading destination, accounting for 11% of flight bookings.