Tamara Leisure Experiences has launched Raé by Tamara, a hospitality brand focused on India’s spiritual tourism market. The network will begin in Guruvayur, Kumbakonam, Velankanni, Tirupati, Palani and Tiruvannamalai. Existing properties will be rebranded, with further developments planned. Tamara aims for around 25 properties signed or operational by 2030, offering modern hospitality and destination-specific services for pilgrims.