Tourism Secretary Bhuvnesh Kumar said India’s next tourism phase should distribute visitor demand beyond established destinations. The government’s Dekho Apna Desh 2.0 initiative is being designed to promote places including Turtuk, Gurez, Doodhpathri and Varkala. India recorded 429 crore domestic tourist visits last year, while around 23,000 tourism products and experiences have been identified for potential digital integration.