ITA Airways has launched Simply Italian, a global campaign highlighting Italian hospitality, style and customer care. The airline has appointed Sharon Stone as Global Ambassador, with the campaign developed alongside POPE Creative Studio. The initiative uses short scenes to present ITA Airways’ approach to hospitality and attention to detail. It is live in Italy and will launch in the United States and Brazil on September 22.
ITA Airways Promotes Italian Hospitality Through New Campaign

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com