Bhutan’s Department of Tourism has appointed BlinkBrand Solutions as its official PR and sales representative for India and MENA. The partnership will strengthen engagement with India, Bhutan’s largest tourism source market, while expanding its reach among high-value travellers. The strategy promotes wellness, spirituality, culture, nature, adventure and luxury experiences, supporting Bhutan’s high-value, low-volume and regenerative tourism model while creating stronger connections with travellers and industry partners.