Courchevel is expanding its appeal in India beyond skiing, highlighting luxury hospitality, gastronomy, wellness and year-round experiences. The French Alpine destination is marking 80 years of history while preparing for the 2030 Olympic and Paralympic Winter Games. Its latest India engagement included visits to New Delhi, Kolkata and Mumbai. The strategy aims to encourage Indian travellers to explore Courchevel through broader lifestyle experiences, premium stays and French hospitality.
Why This French Alpine Destination Wants Indians Beyond Skiing

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com