The global hospitality sector is expanding through strategic brand growth. Hilton’s LXR Hotels & Resorts has debuted in Greece with the launch of Sandblu in Santorini. Meanwhile, India’s IHCL signed a new Vivanta property at the upcoming Bhogapuram International Airport in Andhra Pradesh to support regional tourism. Additionally, Marriott International has partnered with CG Hospitality to introduce the Series by Marriott brand across key Chinese destinations.