Singapore’s appetite for premium travel is surging despite inflation. Trip.com recorded a 137% YoY rise in searches for first and business-class flights and a 42% increase in 5-star hotel searches in H1 2026. Millennials and Gen X are leading the trend, favouring long-haul destinations and longer stays. Personalised and experience-led travel is also gaining momentum, with custom tour bookings from Singapore soaring 650% YoY.