India’s group travel market is evolving as generations embrace different travel preferences. Gen Z and millennials increasingly seek flexible, tech-enabled experiences, influenced by social media, education and work-study opportunities. Their priorities include keyless entry, fast Wi-Fi, co-working spaces, sustainability and authentic local experiences. Meanwhile, Gen X and Baby Boomers favor business travel, pilgrimages, wellness and heritage tours, prioritizing comfort, accessibility and personalized customer support throughout their journeys.