Italy is seeing growing demand for slow travel, with hidden Tuscan villages including Montemerano, Sovana, Sorano and Pitigliano emerging as must-visit destinations. Rich in medieval architecture, local cuisine and scenic countryside, these lesser-known gems offer authentic experiences away from tourist crowds. Tourism experts say the trend reflects travellers’ increasing preference for meaningful, immersive journeys over traditional sightseeing.
Skip Florence—Italy’s hidden villages steal the spotlight

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com