SOTC Travel has expanded its footprint in Hyderabad with a new store in Himayath Nagar, taking its total outlets in the city to five. The move strengthens its omnichannel strategy, combining physical retail with digital services. This reflects a broader trend where travel companies are enhancing offline presence in high-demand urban markets to capture growing experiential and outbound travel demand.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com