ITC Hotels has launched Storii Jawai in Rajasthan, an eco-luxury retreat set in a renowned leopard habitat. Combining safari-style stays, cultural immersion, and sustainable design, the property offers a unique wildlife experience. With a focus on conservation and local heritage, this reflects a broader shift where luxury hospitality is evolving toward immersive, nature-driven, and responsible travel experiences.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com