VIVA Cruises has partnered with Discover the World to expand its presence in India, targeting a growing segment of premium travellers. The collaboration focuses on trade engagement, market education, and brand positioning to drive awareness of river cruising. This reflects a broader trend where niche travel formats like river cruises are gaining traction among Indian travellers seeking curated, experiential journeys.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com