The Himalayan kingdom of Bhutan is known for prioritizing Gross National Happiness (GNH) over Gross Domestic Product. Introduced in the 1970s, the framework evaluates progress through wellbeing, cultural preservation, environmental conservation, and good governance. Policy experts note that Bhutan’s development model has drawn global attention for placing sustainability and quality of life at the centre of national planning.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com