Zimbabwe emerged as South Africa’s top source market in 2024, with over 2.18 million arrivals, accounting for nearly 25% of total international visitors. The surge is driven by cross-border trade, healthcare, education and retail travel. Regional mobility within SADC is reshaping South Africa’s tourism economy toward consistent, year-round African demand.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com