Thailand has become the most searched travel destination for British tourists in 2026, recording 822,330 annual searches. The country surpassed Mexico, Portugal, Iceland, Turkey, Greece, and Japan, driven by its affordability, warm winter climate, beaches, and cultural experiences. Croatia and Turkey followed as the most searched European options.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com